Performance Ads Manager
About the Role
You’d own paid acquisition across every channel we run, web and app, and be the first dedicated performance hire on the team. The foundations are in place, conversion tracking, a subscription funnel, and early campaigns, your job is to scale spend with discipline and make every dollar accountable.
About Company
At Renée Space, we’re building a space where people can feel heard, understand themselves better, and navigate life’s challenges with more confidence. Join us to help shape a more thoughtful approach to emotional wellbeing while learning, growing, and doing meaningful work together.
We pair clinically reviewed guidance with Renée, an AI companion that listens, reflects and helps people take the next small step. We’re a small, remote-first team who believe support should feel human, unhurried and within everyone’s reach.
Roles & Responsibilities
- Own paid acquisition across Google Ads, Meta, and TikTok, from planning and budgets to day-to-day optimisation.
- Run app install campaigns (Apple Search Ads and Google App campaigns) alongside web campaigns.
- Plan, test, and iterate on ad creative and copy that reflects Renée Space’s voice, in partnership with design and content.
- Manage conversion tracking and attribution across GTM, Google Ads, and analytics, and keep it trustworthy.
- Structure audience targeting, retargeting, and lookalike strategies with care for user privacy.
- Report on CAC, ROAS, and funnel performance, and reallocate spend to what performs.
- Scale budgets sustainably while protecting the calm, trustworthy tone of the brand.
Requirements
- 5+ years managing paid acquisition budgets with clear CAC/ROAS accountability.
- Hands-on experience across Google Ads and Meta; TikTok experience strongly valued.
- Experience running app install campaigns and working with mobile attribution.
- Solid grasp of conversion tracking, GTM, and attribution, you can debug a broken pixel yourself.
- A testing mindset: structured experiments, honest readouts, and no vanity metrics.
- Able to work independently in a remote, async team.
Nice to Have
- Experience advertising in health, wellness, or another policy-sensitive category.
- Subscription or app-business experience, trials, paywalls, and LTV thinking.
- Comfort with PostHog or similar product analytics for closing the loop on funnels.
- Light creative skills, able to mock a test variant without waiting on design.
What We Offer
- Fully remote, work from anywhere in the world.
- Flexible hours and an async-first culture, we care about outcomes, not time zones.
- A small team where your work is visible and ships quickly.
- Budget for the tools, courses, and equipment you need to do your best work.
- Generous, trust-based time off, rest is part of doing meaningful work.
- A product that genuinely helps people feel better, and a team that acts like it.
Hiring Process
- Intro call (30 min), mutual fit, your background, and what you’re looking for.
- Case review (45–60 min), walk us through past work you’re proud of and how you think.
- Working session (60 min), a realistic, scoped exercise with the team, no free labour.
- Offer, we aim to get from first call to decision within two weeks.